Creating World Class Products

Products We Make


Serving Global Brands

Ideation helps brands small and large alike to create, market, produce and distribute their desired food offerings. By leveraging our in-house teams of domain experts that carry nearly 1000 years of combined FMCG experience, paired with our wholly-owned production capabilities, we have built a platform proven to accelerate any stage of brand development and execution.

About Ideation

Our Mission

To be a disruptor in the “Better for You” bakery industry by supplying product solutions that exceed our partner’s expectations in quality, innovation, safety, and speed to market.

Food Industry Certifications

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Happy Customers

“The Pecan Shortbread is the best Keto Cookie I have ever eaten. It delivers on great flavor, texture, and doesn’t have a bad aftertaste (or cooling sensation). I recommend this cookie to any and all that are considering Keto or just watching Carb intake.”

Mike D.

“Working with H&F has been phenomenal and we are blessed to have them as a partner. Their staff is friendly and they produce high quality, consistent products. Their R&D team too has been a huge benefit to our business and has allowed us to quickly develop new products to be more competitive within the space.”

Austin G.

“H&F has been an excellent partner in growing our baked goods business. We've worked with several co-manufacturers over the years, and H&F provides superior service, R&D expertise, and production capabilities. They've worked with us to develop recipe formulations leveraging consumer and data driven insights, resulting in delicious products that our customers love. We're confident that we'll be able to grow and scale our business with H&F as a trusted and committed partner.”

Bryan J.

“Working with H&F/Ideation has been nothing shy of wonderful. What I can honestly say is they care about their partners, the integrity of their work and wants everyone to be successful. My partnership with H&F/Ideation has been supportive and fruitful and has taken me to the next level!”

Jeanne S.

Ideation helps feed 1400 homeless in Atlanta with the Lazerus Organization